Noggin Educational Foundation (NEF) is the non-profit arm of Noggin Educational Coaching.   Doneda Bailey serves as Executive Director.  A successful background in marketing and business helped her build corporate marketing and educational ventures from the ground up, and laid the foundation for her leadership role at NEF.  


David Bailey serves as NEF Director of Curriculum and Instruction. He is a veteran educator and mathematician working with both elementary and middle school students.  David brings more than a decade of classroom and educational coaching experience in various subjects from the primary level through graduate school.


The Baileys and their three children live in the Dallas-Ft. Worth area. Together, they stand on the belief that the effects of poverty can be combatted through educational opportunity.  



Doneda Bailey

Founder and Executive Director





David Bailey

Director of Curriculum and Instruction